Digital Marketing Tips for Small Businesses

Small businesses need to be smart with their spending to ensure survival. This is because three quarters of businesses remain one-person operations, and that’s just the few that are still round after their first 5-10 years.

Most businesses fail, and if they have taken on personal debts, the founder’s home could end up in foreclosure too. To avoid this eventuality, it’s important to keep costs low and ensure digital marketing efforts are effective per dollar spent. This makes a world of difference in creating enough growth to start taking on employees for the first time.

So, let’s get started.

Use Strategies That You Can Do in Your Spare Time

Using strategies that you can do in between major work projects ensures small bits of marketing proceed when there’s time.

One thing you can do periodically is post on related industry forums where some of the readers are trying to learn and/or find knowledgeable people to purchase services from. Posting on forums is useful to provide well-considered and detailed answers to people’s questions. It demonstrates knowledge and only costs the time it takes to do so.

Guest Posting on Quality Sites by Thinking Outside the Box

Another approach is seeking guest posts on suitable blogs where their audience has some overlap with your own.

For instance, if you sell dog beds, then writing a blog post for a dog-related site is ideal, but finding a site willing to publish the post is not easy! So, think outside the box – if it’s possible to get a helpful post published on an RV site (a significant percentage of RV owners have dogs), you can benefit from this overlap. This will spark interest, and all it takes is a bit of brainstorming, some research on suitable sites and approaching them directly to get the ball rolling.

Whilst many site owners receive numerous guest posting requests a day, few of them are customized or personalized in a meaningful way. Site owners can see the similarities clearly and will delete the email quickly. However, with a more personal approach, it’s possible to get their attention.

Seek Experts in the Industry or Niche

Do you operate in a very specific niche or industry?

If that’s the case, then you may find service providers that offer packages for your niche or industry alone or tailored packages for different industries based on their usual preferences.

For instance, justlegalmarketing.com provides digital marketing services to law firms. Rather than offer generalized marketing that lacks a deep understanding of any one industry, they delve deep into the law profession to provide relevant services. This resonates with lawyers who would prefer something specifically for their industry rather than struggle to get a web studio or SEO agency to understand their professional needs. For them, this removes frustration within the process.

Getting improved results from marketing efforts can be achieved on your own or through a supportive agency that understands what’s required. No matter how you choose to approach it, be sure to set realistic expectations from the start and measure the results you receive. Only this way will you know whether what you’re doing is working or not.

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