REAL ESTATE: ‘Be Mine’ ad pitches foreclosure sales
A Valentine’s Day email prompt by RealtyTrac, a respected online real estate tracking service, got the pulse racing on homeowners here, and one nationally known marketing guru, because of its “sweet foreclosure” pitch.
“Fall in love with these romantic repos,” the RealtyTrac email prompt suggests, directing readers to free, seven-day access to RealtyTrac.com, a website with more than 1.5 million foreclosure and Multiple Listing Service properties.
“You’re sure to find a sweet foreclosure that won’t break your heart — or your pocketbook!”
“Besides, a new home beats a dozen roses or a box of chocolates — any day,” the ad goes on to suggest.
With California in the No. 2 spot as a state where “savings are the sweetest,” some homeowners agree this slant on Valentine’s Day could rub folks the wrong way — primarily because so much pain is involved when owner-occupied homes wind up distressed.