The Image Officer With a Lot to Fix

Her co-star on this day, Bill Clinton, is waiting offstage. The audience shifts in its seats. The spotlight goes up and … action!

It’s a Thursday in early December, at a conference center near Orlando, and Ms. Finucane is busy shaping an image. Or, rather, trying to reshape one. This choreographed interview with the former president before a select group of businesspeople is, in fact, part of a much larger effort to rehabilitate one of the most demonized corporations in America.

That company is Ms. Finucane’s employer, Bank of America. Until recently, this colossus, assembled through a heady run of acquisitions, was the nation’s largest bank. But since the 2008-9 financial crisis, no big bank has lost more of its luster.

Today, Bank of America is often held up as a symbol of all that’s wrong with banking, from stick-it-to-’em fees to dubious home foreclosures. Investors have given it a black eye, too. Last year, its share price plummeted 55 percent, making it the biggest loser among the Dow industrials. The bank remains under unusually close scrutiny by regulators.

Rest from the NY Times here…

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