You can put lipstick on a pig, but it’s still a pig…
In light of the earlier post on Gmac / Ally to Evict Family Weeks After Their 6 Year Old Dies of Heart Failure, I thought I would repost some of their commercials from their new image campaign from last fall…
Ally’s New Campaign Replaces Commercials That Showed Bankers as Cheaters
Excerpts from the report…
Ally Financial Inc., the auto and home lender rescued by more than $17 billion of bailout funds, begins a new advertising campaign today to replace commercials that portrayed competing bankers as deceptive.
The (new) campaign for Ally Bank, the company’s Internet arm, will be shown on television, in print and online and highlight accounts that carry no fees and high interest rates, according to a Sept. 17 statement.
Not the “other” Sept. 17 statement…
Ally Chief Executive Officer Michael Carpenter has built deposits with marketing that pledged straightforward products and above-average yields while tweaking competitors for mistreating customers.
The original campaign was started in May 2009 to introduce Ally, the name adopted after the GMAC Bank brand became tainted by GMAC’s near-collapse in 2008. The ads, created by BBH New York, featured a tall male banker who makes various offers of toys or treats to small children and then changes what they actually get.
Sound familiar? Let’s “reflect.” Here are the ads…
Ally Bank “Truck”
Ally Bank “Bike”
Ally Bank “Pony”
Ally Bank “Hide”
Just like the typical smear campaign… Attempt to make others look bad and shift the blame because your practices are even worse…
Now…
Ally promised to deal honestly.
The new ads feature a job candidate who includes his Ally account among his personal traits…
Um, Hi, my name is Jeffrey Stephan and I used to work at GMAC and one of my best traits is I was able to keep my account open when Ally took over…
Ally has HAD customer satisfaction rates above 90 percent, according to the statement.
“Our approach — to be straightforward — has clearly resonated,” said Sanjay Gupta, Ally’s chief marketing officer, in last week’s statement.
The change in approach may be the result of criticism Ally received on the earlier ads and shows the company may be graduating to a new phase of business strategy…
Ally may be looking to distance itself from any consumer backlash…
Looks like that didn’t work out so well…
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No bank should be trusted. At some level they are all suspect.
I remember those commercials. You know when I viewed them now, I have a feeling Ally was playing us all along with these ads and laughing at us. Let’s see if these stupid people can figure it out.