Pinching Pennies in the Hedge-Fund Capital of America
The lonely $250,000 S-Class coupe at Mercedes-Benz of Greenwich says it all. For six months, it’s been sitting in the showroom, shimmering in vain while models priced at only $70,000 fly out the door.
“We haven’t had anyone come in and look at it,” says Joey Licari, a sales consultant at the dealership, looking over his shoulder at the silver beauty. “I feel like normally they would, maybe a few years ago.”
Such is the state of affairs in Greenwich, the leafy Connecticut town famous for its cluster of hedge funds and the titans of Wall Street who occupy many a gated mansion. The rich are being maddeningly frugal, as Barry Sternlicht complained when he assailed his former hometown as possibly the country’s worst housing market. “You can’t give away a house in Greenwich,” the head of Starwood Capital Group said, causing something of a ruckus.
The reality is that places like Sternlicht’s, a nearly 6-acre estate priced at $5.95 million before he gave up, aren’t moving. No such problem if it’s $2 million or less. That Benz is going nowhere, but sales are up at Cadillac of Greenwich, where $50,000 is pretty much the basement. Ten-carat diamonds that can cost in the six figures collect dust in stores on the main drag. On the other hand, a husband will still drop $10,000 on jewelry for a 10th anniversary.